Digital Industry USA

Level Up with Digital Industry USA: Exploring revolutionary technologies

Level Up with Digital Industry USA: Exploring revolutionary technologies

On December 28, Hannover Fairs USA proudly announced the debut of Digital Industry USA, a totally new, biennial industrial manufacturing event that will take place in Louisville, KY from September 10–12, 2019.

You asked, we listened: Industrial IoT needs a dedicated event

In looking back at the other events that we’ve organized in the United States since 2012, we noticed a pattern; the continuous growth in the number, and variety, of topics and sectors being addressed. Beginning with a focus on industrial automation, our events have grown to include motion drive automation, COMVAC, surface technology, industrial supply, and, most recently, Digital Factory.

Discussions with exhibitors and attendees from the most recent HANNOVER MESSE USA event — which took place in Chicago from September 10–15, 2018 — indicated that there was growing interest in the topics of Industrial IoT (IIoT) and Industry 4.0. So, we formed an Exhibitor Advisory Board made up of experts from ARC Advisory Group, Beckhoff, Forcam, Hiwin, Microsoft, Nikola Industrial & Manufacturing Solutions, and SAP. Their guidance reflected what we had been hearing; the industry is changing at such a rapid pace that a single, biennial event is no longer enough. They also confirmed that there was a need for an event dedicated to Digital Factory, Industry 4.0, and IIoT. The result is an all-new event; Digital Industry USA.

Industry 4.0 and IIoT: Driving change in the world of industrial manufacturing

According to a recent article in CIO Magazine titled “IIoT: An Essential Industry 4.0 Building Block,” the manufacturing sector is a trendsetter in the IIoT space, with the global market forecast to reach $123 billion by 2021.

With the knowledge that the technologies driven by IIoT and Industry 4.0 will be growing at an astounding rate over the next decade, it became clear that understanding these disruptive technologies is critical to future success in the industrial manufacturing sector.

A dedicated event for Industrial IoT

Digital Industry USA promises to be a unique event, addressing disruptive technologies that are solving existing challenges and creating new opportunities. Digital Industry will address the most important questions facing the industrial manufacturing sector in the 21st century.

You can read more about the event on our web site, but here is a quick summary of some of the new, innovative ideas that promise to contribute to the success of Digital Industry:

  • The exhibitor area will be organized into six ‘Technology Hubs’ (Data Analytics & Cloud, Production Efficiency, Additive Manufacturing/3D Printing, Robots/Cobots, AI & Intelligent Machines, and Security) and, in addition to exhibits, will feature learning labs and on-floor educational presentations.
  • Twice-daily keynote presentations (one in the morning and one in the afternoon) from industry experts and digital disruptors, designed to provide you with ‘food for thought’ as you spend your day attending sessions and exploring the show floor, will be featured.
  • Each session in the education portion of the event will be assigned one of these three classifications: Observer, Early Adopter, or Innovator. During the registration process, you can also self-identify using these same categories, which will be printed on your event badge. This will maximize the networking experience, allowing you to seek out attendees based on their specific industry and/or level of expertise.
  • Conference attendees can select from 45-minute panel discussions, 20-minute education sessions and 5-minute expert panels, allowing you to design a schedule that best suits your specific needs.
  • A ‘Meet with a Mentor’ reception provides an opportunity to meet with industry peers and experts to explore new ideas, discuss IIoT integrations, and discuss what worked—and what didn’t—for their business.
  • The show floor will also feature a start-up area, a ‘hackathon’, and a virtual reality space.
  • Curated tours are being scheduled at a local distillery, the Toyota plant in Georgetown, KY, and the UPS distribution center in Louisville where you can witness firsthand how IIoT is being implemented to automate processes and comply with regulations.
  • On September 10, executives with responsibility for strategic planning associated with digital transformation and Industry 4.0 can attend the Executive Conference, a half-day digital transformation planning and roadmap workshop organized by ARC Advisory Group and the Digital Transformation Council.

Stay tuned for future blogs where we’ll be providing more information about other innovations planned for Digital Industry.


Adrienne Zepeda leads the team responsible for North American industrial technology events at Hannover Fairs USA. Based in Chicago, she has nearly 15 years of event management experience, with a background in marketing, brand development, and operations. For additional information about Digital Industry, visit or contact Adrienne at USA.